Reminder: Our weekly Lipstick Hour is today at 2 PM on Zoom.
(Be sure to read through to the bottom of the newsletter for more info on last week’s guest speaker, Christma Rusch.)
Happy Tuesday, Girlz!
Hopefully, you had a great week since we last chatted, and enjoyed St. Paddy’s Day yesterday. After decades of watching non-Irish folks incorrectly state the name of the holiday, some lovely Irish folks kindly educated inhabitants of a certain social media site on the appropriate use of Paddy (masculine - correct) vs. Patty (feminine - wrong). So, now you know, too, if you didn’t already. Henceforth, none of us shall erroneously make ourselves the evening’s entertainment at the local pub. ☘🍺
But I digress. On to business.
For at least the next few weeks, the newsletter will provide clear and helpful building blocks about the care and feeding of your newsletter. The goal is to help you understand the whys and the hows of having and writing a newsletter. This week’s topic is:
Email vs. Social Media, or
Why Your Community Needs a Newsletter in 2025
So you’ve set up a newsletter account…or you’re about to, as soon as you decide what to title it. Then comes the realization that something needs to be done with it. And a slight sense of panic 😱 kicks in as you ask yourself - NOW WHAT❔ At this point, you may think that it’s just easier to post on your favorite social media site or email a few folks you know. Maybe, but it’s not nearly as effective or profitable. Here’s why:
NURTURE. A newsletter is a source of nurturing. You’re cultivating long-term relationships here. You may post some well thought-out content on social media with a beautiful graphic and interesting text offering your special thing for sale. You wait for the sales 🤑 to come rolling in but not much happens. The thing about social media is that it’s designed to keep people scrolling 📜. And they do. They may see your post, but not everyone is ready to buy something right then. Even if in a few minutes, days, or weeks, your fabulous post clicks in their mind, can they find your post again? Chances are they can’t. ☹
PETE AND REPEAT. The people you are trying to reach are at different places in their buying cycle. Maybe they are a “pay💲day” shopper. Maybe they just had a big, unplanned expense and will wait before buying anything for a while. Maybe they are a bathroom 🚽 scroller and don’t have their credit card with them.
Then there are the various shopping styles. Some people like to add items to their cart 🛒 and then leave them there for a while. Some like to make lists 📝of needs and wants and then weigh their purchase decisions. Then there are the late-night insomnia 🛏😫 shoppers and the impulse buyers who may or may not buy what you’re selling because they’re looking for a certain thrill 🎢 at that particular moment. Reaching all those people requires multiple reminders of what you have to offer them.
THE PETRI DISH. You want to build a readership like TV 📺 producers build a loyal audience - they’re waiting for the next installment, the next episode. With a newsletter, unlike a social media post, you can see who is opening your newsletters, and who is clicking on the links you provide. Then you can adjust your content accordingly. Try new tactics. See what works and what doesn’t. Did you notice more than the usual number of unsubscribes?🤔 Check to see what changed and get some feedback.
BUT IS IT YOURS? We all know that owning your home 🏡 is almost always better than renting. It’s your future. Invest in it. When you build a community and send them newsletters, you own that. You’re building capital with your readers and clients - capital that is money in your pocket. Can you own your content on social media? Not really. You can download it and store it. Additionally, you may be censored, your ads may be suppressed, and you are subject to the all-powerful algorithm 🦹♂️ when it comes to who sees what you are putting out there.
IS IT TRUE LOVE? 😍 In building your community and newsletter, you’ve got access to the good stuff, the thing that many people seek - a really great relationship with long-term benefits. This is no one-nighter, and it’s not catch-and-release 🎣. This is nurturing something important to you. You’re building a long-term relationship. However, there may come a day when your needs change, and you’re ready for someone else to take over that relationship. And you can do that…and it can be very profitable. Can you sell your social media content? No. That content platform belongs to someone else. And it’s likely tied to your identity. Which you also can’t sell. Well, actually….you could, but that’s not strictly legal. Or advisable. 😉😁
Hopefully, you’ve reached the same conclusion we have: newsletters are a much more reliable and controllable way to market whatever fabulous 🎆 thing it is that you have to offer.
NOTE: Please be sure to participate in the survey below so the powers that be (Ms.G) know how best to plan for the future.
(Written by Michelle Davis, Writer/Editor)
How interested would you be in attending a multi-day retreat in Las Vegas to learn about building your community and how to manage your newsletter?
Teacher's Note
Good morning, girlz!
Wow, can you believe we're already knee-deep in the third week of skool? Time flies when you're having fun—or when you're just trying to remember where you left your sanity. 🤪
Now that we've all awkwardly introduced ourselves and pretended to remember each other's names, it's time to roll up our sleeves and get creative. 🎨
Here's the game plan: I'm on a mission to explore, research, study, test, and discover the best ways for you to whip up newsletters that are so irresistible, your community will be drooling for more. Think of me as your newsletter ninja, gathering all the tools ⚒️ and mastering their use, so you can focus on the fun part—actually using them!
But hey, showing up isn't just about opening this weekly newsletter 📰 and pretending to read it while you sip your coffee.
Nope, it means diving in headfirst 🏊🏼♀️, engaging with it, and joining the classroom antics with your fellow skool girlz.
Ask questions, share your wildest newsletter dreams, and spill the beans on what's working and what's not. We're all in this together, learning and growing like a bunch of over-caffeinated ☕️plants.
My main goal? To help you harness the magical powers of newsletters to grow your audience and fatten your wallet 💰. Because let's face it, if your business isn't making money, it's just an expensive hobby. And who needs another one of those?
Secondly, I'm here to teach you what actually works! But remember, these goals are only achievable if you show up. We'll hand you the tools and the blueprint, but you've got to bring the elbow 💪🏼 grease.
Michelle recently dropped some wisdom about owning versus renting. Think of your newsletter and community as building a dream home from scratch or giving your current one a fabulous makeover.
There's a process: concept, design, layout, and construction 🚧 (or demolition, if you're feeling adventurous). Mistakes will be made, but that's just part of the fun. In the end, you'll often come up with something even better than you imagined.
So, for your first assignment:
Brainstorm three snazzy names for your newsletter.
Share these gems in the Skool Girlz community feed, where we've set up a space for you to consult with other aspiring newsletter architects.
We want to support you on this wild ride to success. As you get to know your classmates, you'll naturally start collaborating with new friends who will help you along the way.
A big chunk of the magic happens in the community, so don't miss out. Hope to see you in class. Oh, and unlike other schools, we actually encourage you to bring your friends—👯♂️the more, the merrier! (copy this link to invite them)
Yours in newsletter shenanigans,
Ms. G
What is your favorite color?
You may recognize that question from Monty Python’s “The Holy Grail.” 😂 But, Have you ever thought about how your favorite color might say something about your personality? That’s where Color Code theory comes in! It’s a fun way to look at how people can be grouped into four color personalities: Red, Blue, White, and Yellow.
If red is your jam, you might be a go-getter who loves to lead and get things done. It’s all about that big bold energy! Blues, on the other hand, tend to love the calming vibes of their favorite color. If blue speaks to you, you’re probably someone who values deep connections and harmony in your relationships.
Then there are the Whites, who are all about peace and simplicity. If you’re drawn to white, you likely crave a calm and easygoing environment. And let’s not forget the Yellows! If yellow is your favorite, you’re probably a social butterfly who loves to have fun and be creative.
So, the next time you think about your favorite color, remember it might reveal a little about who you are. It’s a cool way to understand yourself and the people around you better!
Our 1st member spotlight!
If you attended Lipstick Hour last week, you had the awesome opportunity to meet the amazing Christma Rusch and listen to her talk about her journey and how she arrived at Skool. Christma possesses deep empathy and insight, guiding individuals with compassion and understanding. With her inspired perspective, she is creating innovative pathways for healing, empowering others to embrace their journeys toward wellness and self-discovery. Head to the Skool Girlz community page to watch the video!
Upcoming Features
This space is reserved for affiliate community recommendations. 👭
Coming soon: Girlz Talk w/ Gorgi. 🎤 if you are interested in being a guest on our podcast please let us know by, first, joining our skool girlz community, and second, send Gorgi a personal DM in the group. We are looking forward to growing with YOU!